Twitter Monetization

Twitter offers two video monetization programs, Amplify Pre-roll, and Amplify Sponsorships.

A low-friction way for publishers to monetize on Twitter.

Twitter is the fastest way to find out what’s happening in the world, and video is the best way to show it. Today, publishers can post videos of up to 10 minutes with each Tweet. Even better, you can monetize those videos with Amplify Pre-roll.

Available to partners in the Amplify Publisher Program, Amplify Pre-roll automatically pair pre-roll from advertisers with premium, brand-safe video content on Twitter using the tags you’ve chosen for each video. It’s an easy and effective way to drive additional revenue for publishers.

Learn more about the Amplify Publisher Program.

Features & Functionality

Intelligent Ad Serving

Choose your own default settings to monetize as many videos as you want, then tag your video content by selecting relevant tags from 15 content categories.

Twitter automatically matches it with advertising partners seeking to align with relevant content to reach their target audiences.

Premium & Global Advertisers

The Amplify Pre-roll program is live in 22 countries around the world with a growing roster of premium brands.

Monthly Payouts

Any brand-safe video can be opted into the program to drive revenue almost instantly, with payouts delivered to publishers on a monthly basis. 

Content Guidelines

To help publishers succeed, Twitter created a brand safety review tool in Media Studio to give you transparency into how they determine whether videos are eligible for monetization.

Learn more about Twitter’s brand safety guidelines or visit the Brand Safety Review page in Media Studio.

Cross-Platform Tools

Amplify Pre-roll is integrated into the most popular video publishing tools, whether you use Media Studio or one of their video partners.

Within Media Studio, you can also track the performance of monetized videos using their analytics dashboard.

Amplify Pre-roll criteria

In order to qualify for the Amplify Publisher Program, your account(s) must meet the following criteria:

  • Be verified and in good standing
  • Publish brand-safe content according to the Safe For Ads content guidelines
  • Be an active Twitter video publisher
  • Accept the Amplify Publisher Program Terms & Conditions
  • Account(s) cannot engage in illegitimate activity and must follow
  • Twitter’s spam rules and policies.
  • The majority of your published videos must be original and native to Twitter 
  • Eligible video content must be of premium production quality
  • Be based in a country or region where the Amplify Publisher Program is currently available.
    • Australia
    • Brazil
    • Canada
    • Egypt
    • France
    • India
    • Indonesia
    • Japan
    • Korea
    • Republic of Kuwait
    • Lebanon
    • Malaysia
    • Mexico
    • Philippines
    • Qatar
    • Saudi Arabia
    • Singapore
    • Spain
    • Thailand
    • United Arab Emirates
    • United Kingdom
    • United States

Monetize premium video through direct sales.

With hundreds of premium media partners across sports, news, and entertainment, Amplify Sponsorships are the best way to amplify and monetize your most premium content on Twitter, including live video, video clips, and other storytelling formats like Sponsored Moments.

Sponsorships are the best way to drive meaningful reach and revenue for your brand and deliver premium alignment for advertisers who want to reach your audience.

Learn more about whether you qualify for Amplify Sponsorships.

Features & Functionality

Premium Video

Develop a premium video package that brings your storytelling expertise to life through a combination of live video and video clips. 

Exclusive Sponsorship

One-to-one sponsorships pair your video content with pre-roll from exclusive advertisers as well as more customized branding opportunities.

Relevant Storytelling

The most successful sponsorships leverage publisher content and ad creative that aligns around a unified theme.

Content Promotion

The full value of the sponsorship is invested in Promoted Tweets to connect publisher content with new audiences across Twitter.

Innovative Formats

Add different layers of storytelling to your Sponsorship on Twitter with Moments, Auto-Reply Campaigns, or Sponsored Q&A to engage more deeply with audiences.

Source: Twitter for Business

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